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Between tradition and innovation
If Germany, Japan and the United States have historically produced and exported most of the toys, Sweden remains essential in its field because it has above all been able to evolve with the times while keeping its identity. Beyond the iconic doll's house or the traditional wooden horse from Dalarna - a region in central Sweden, the brands have developed pieces rooted in our daily life, like the Brio Network series which explains how it works Internet for children. The project then endeavors to show the transformation of the Swedish wooden toy from the 17th century to today, from typical pieces to more recent models thus evoking new technologies.
Towards real learning
But Swedish toys also have a different story, a whole different dimension. From the nineteenth century, the manufacture of small wooden objects was no longer just a matter of Scandinavian tradition, but also an active policy in favor of child development. With the practice of Sloyd (from Swedish "slöjd" which means "craft"), Sweden, example of inventiveness, creates an exceptional education system, based on manual work, and which continues today. Or when the fun becomes both practical and educational.